What is Digital Marketing?

Know a day’s digital marketing plays a very vital role in our lives because we all are connected with social media like Facebook, Twitter, Instagram, WhatsApp, snap chat, etc. 

In some ways, digital marketing is not that different from traditional marketing In both, smart organizations you’ve got a product that you need to sell, and you’re looking to ways to engage with customers to build brand awareness.  Digital marketing refers to any online marketing efforts through Email marketing, pay-per-click advertising, social media marketing, video marketing, etc.


Types of Digital Marketing

There are 10 types of digital marketing include:

  1. Search Engine Optimisation (SEO)
  2. Search Engine Marketing and Pay-Per-Click Advertising
  3. Social Media Marketing
  4. Content Marketing
  5. Affiliate Marketing
  6. Influencer Marketing
  7. Email Marketing
  8. Viral Marketing
  9. Mobile Phone Advertising
  10. Web Development

Search Engine Optimisation (SEO)

SEO stands for Search Engine Optimisation in 2019 is a technical and creative process of increasing the quantity and quality of traffic on your website through organic search engine results. The primary function of SEO is to drive more unpaid useful traffic to a site that converts into sales.

Know a days search engine optimization is a methodology of strategies and some techniques used to increase the number of visitors to a website by obtaining a high-ranking and placement in the search results page of a search engine (SERP) — including Google, Bing, Yahoo, and other search engines.

Search Engine Marketing (SEM)

SEM stands for Search Engine Marketing is the process of gaining website traffic by purchasing ads on search engines. It is commonly used today, search engine marketing (SEM) is a form of Internet marketing that involves the promotion of websites by increasing their visibility in search engine and results from pages (SERPs) primarily through paid advertising is the act of using paid strategies to increase search visibility.

In the past, search engine marketing was a term used to describe both search engine optimization (SEO) and paid search. Ads may be placed through Google Ads, Bing Ads, or other search engines.  The most commonly known and used paid search tool is Google AdWords.

   Search Engine marketing means some act of using paid strategies to increase search visibility. The brand is charged only if a user clicks on the ad. Paid search ads can be found on almost any search results page. Those paid positions are typically located on the top and also bottom of the page.

Below are some of the most common terms are used to refer through SEM activities:

  • Paid search advertising
  • Paid search ads
  • PPC (pay-per-click)
  • CPC (cost-per-click)
  • CPM (cost-per-thousand impressions)

Social Media Marketing

SMM stands for Social media marketing. Social media marketing is a form of Internet marketing that refers to a technique to interact with unique visitors also targeting social networking sites and applications to increase brand awareness or promote particular products. SMM became more common by the increase in popularity of websites such as Twitter, Facebook, Instagram, LinkedIn, and YouTube.

The goal of SMM is to conduct the advertisement that users will share with their more in the social networking site to help a company to increase brand awareness and increase customer reach.

Content Marketing:-

Content marketing performs a highly valuable role nowadays and also defined as a new marketing strategy approach focused on creating and distributing valuable, relevant, and consistent content to attract and engage a clearly-defined audience and, ultimately and converted into a profitable customer.

 content marketing includes educational, entertaining, or insightful information that will ultimately help readers to improve their careers.

Content marketing helps businesses to create sustainable brand loyalty because we provide a piece of valuable information to consumers, and creates a willingness to purchase a product from the company in the future.

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